The commercial shows the Ray playing along the Jingle Bells tune with the sounds being created by opening and closing the tall hatchback's regular and sliding doors, hood and compartment area dividers, as well as by using its turning signals, warning jingles and horn.
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Volkswagen actually aired one more commercial during the game, the “Black Beetle”, which has been seen by more than 5 million viewers on the German firm's channel.
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The global campaign, which will launch in print and TV media in the second quarter of 2012, features a total eclipse of the sun as the central theme and the motto “Beauty. Revealed”.
Advertising evaluation firm Ace Metrix, though, reveals in its latest report that the hype automakers wish to create with these kinds of ads doesn’t really materialize. In fact, they may have the exact opposite effect.
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The advert takes us on a quick journey through history showing us numerous "big things" that eventually went extinct, from dinosaurs to 1940s swimsuits and from 1970s sideburns to 1990s lexicons.
The spot is smart, to the point and reaches the Up!'s youthful target audience. Hop over the jump to check it out.
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Over the course of a year, Nissan says it has sold more than 19,000 Leaf hatchbacks worldwide. In the U.S., sales of the all-electric model have totaled 8,720 units through the end of November. Just this week, Nissan announced that it is going to expand the availability of the Leaf to seven more states starting from spring of 2012.
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Now, less than a month after the original digital spot made its internet debut, Fiat has released a so-called "pop-up" version by VH1 that incorporates some fun facts about the clip and the two protagonists that will run through the end of December.
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But before we see the two teams on the field, Audi's marketing time wanted to give fans an automotive perspective of the match with a special spot titled "La pasión vuelve a dejar huella".
The video shows two Audi A1 hatchbacks dressed in the colors and liveries of Real Madrid and Barcelona battling it off on the tarmac. You can watch the duel in the video after the break.
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Recently, advertising agency DDB Argentina took this modern day problem and morphed it into a clever car commercial title "Volkswagen Tiguan: The Duel" to showcase the compact SUV's hands free parking system.
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Today, we found two first test drive videos of the 2012 Honda CR-V from Motor Trend magazine and Consumer Reports, both of which, more or less state the same: that the crossover model has been refined in an evolutionary manner building on the qualities of its predecessor.
You can watch both tests along with Honda's first web-commercial on the new CR-V right after the break.
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“See it Through” is a 1917 poem by Michigan poet laureate, Edgar A. Guest. The carmaker says that it's appropriate since it exemplifies the comeback of Detroit and Chrysler.
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We're going to give you the good news first: the Japanese company has just published a new promotional video on its upcoming rear-wheel drive coupe model. The bad news is that it doesn’t really show anything that we don't already know about the FT-86…
Aside from some kids playing around with first generation RWD Celica and 2000GT toy cars, the clip includes scenes shot from the development phase of the FT-86 as well as quick glimpses of the production model, which we've already seen through a series of leaked brochure shots.
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The ad is for the European market Skoda Superb, a spacious mid-size saloon (available as an Estate as well) based on a stretched version of the VW Passat's platform, and it highlights the saloon's automatic ambient lighting positioned under the doors and exterior rear-view mirrors by showing a middle-age man wearing red heels and fence net stockings.
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Well as one of our commentators, Vlad Ewan, pointed out, even though Fiat's ad would like us to believe that she is Italian, the bodacious, long-legged model is in fact Romanian and her name for those of you familiar with "Google Image Search" is Catrinel Menghia.
But then again, isn't that the case with the Fiat 500 in the sense that it's not built in Italy but in Tychy, Poland and Toluca, Mexico?
And since we're on the topic of Fiat 500 ads, the Italian company just released nother commercial with Jeniffer Lopez, this time for the limited production 500 by Gucci Edition, which you can watch with or without your palm facing your head in the video after the jump.
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