Fiat Group Lowers 2012 Sales Estimate by Half a Million Units

A funny t-shirt slogan reads “aim low, achieve your targets, avoid disappointment”. But it would probably be best if you didn’t give it as a Christmas present to Fiat CEO Sergio Marchionne.

The reason is that the Italian group has lowered its 2012 sales forecast of 2.7 million units by a substantial amount; the new target for next year is 2.2 million, 500,000 units short of the original estimate presented in the group's 5-year plan.

The good news is that its partner, Chrysler, is expected to hit its 2.4-million sales target. Adding up the numbers brings the Fiat-Chrysler combined sales projection for 2012 to 4.6 million units.

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Fiat Banks on Spicy Abarth 500 Spot, Gives it the Pop-Up Treatment

Why stop when you have a good thing going? And with some 2.2 million views on Fiat's official Youtube channel alone, we'd say the company's 500 Abarth Seduction clip starring Romanian hottie Catrinel Menghia, has been a very successful communication tool for the Italians.

Now, less than a month after the original digital spot made its internet debut, Fiat has released a so-called "pop-up" version by VH1 that incorporates some fun facts about the clip and the two protagonists that will run through the end of December.

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Fiat Abarth 500 Takes on Subaru Impreza WRX STI on Italian Track [Video]

The Abarth 500, especially when fitted with the 'essesse' performance package that lifts the 1.4-liter turbocharged engine's output to 160-horses, is a capable little beast for its size and price, but is that enough to challenge a previous generation Subaru Impreza WRX STI on the racetrack?

Well, as any driver with some experience on the circuit will tell you, it’s as much about the car as it is about the person sitting behind the wheel. That said, the Abarth 500 shouldn't come close to an STI in the right hands but it's plausible under certain circumstances.

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Fiat USA: Out Goes Laura Soave, in Comes Timothy Kuniskis

After a relatively short stint as the head of the Fiat brand in North America that lasted only 20 months, the Chrysler Group announced today that Laura Soave has left the company without giving a reason for her departure.

The Detroit-based automaker issued a statement saying, "Laura Soave has left the Company and will pursue other interests" adding that she will be replaced by Timothy Kuniskis, who recently served as Director for both the Chrysler Brand and Fiat Brand Product Marketing.

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New Abarth Punto Scorpione Special Edition Limited to 99 Pieces

The Fiat Group's never-ending streak of special edition models continues with the new Abarth Punto Scorpione that will receive its world premiere alongside the 595 specials at the upcoming 2011 Bologna Motor Show in the beginning of December.

The Abarth Punto Scorpione is based on the esseesse model and is powered by the same 180HP 1.4-liter turbocharged MultiAir engine. It accelerates from 0-100 km/h (0-62 mph) in 7.5 seconds and its top speed is 216 km/h (134 mph).

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Fiat to Debut New Abarth 595 Specials and 695 Assetto Corse Racer at Bologna Motor Show

There seems to be no end to the release of differently flavored versions of the Fiat 500, the Abarth version of which made its North American debut in L.A. just last week.

Today, the Italian company announced that it would reveal two new production editions and a racing version of the Abarth 500 at the forthcoming 2011 Bologna Motor Show, which takes place in Italy from December 3 to 11.

The new production models are the Abarth 595 Turismo and 595 Competizione, the first of which is said to target buyers that would like a sporty model "without going to an extreme", while the other is designed to appeal to those that would like something a little more aggressive.

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Fiat 500 Abarth Hottie is Not Italian, but Who Cares? And Oh, There’s a New J.Lo Spot Out

Not that we mind one bit, but remember the scorching hot brunette starring in Fiat's 500 Abarth commercial? Whom are we kidding, of course you do.

Well as one of our commentators, Vlad Ewan, pointed out, even though Fiat's ad would like us to believe that she is Italian, the bodacious, long-legged model is in fact Romanian and her name for those of you familiar with "Google Image Search" is Catrinel Menghia.

But then again, isn't that the case with the Fiat 500 in the sense that it's not built in Italy but in Tychy, Poland and Toluca, Mexico?

And since we're on the topic of Fiat 500 ads, the Italian company just released nother commercial with Jeniffer Lopez, this time for the limited production 500 by Gucci Edition, which you can watch with or without your palm facing your head in the video after the jump.

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