Skateboarder Rob Dyrdek Kickflips a Chevrolet Sonic Like a…Skateboard [Videos]

Professional skateboarder Rob Dyrdek joined forces with GM's Chevrolet brand for a daredevilish car stunt to promote the launch of the new Sonic sub-compact, and the result was pretty impressive.

The 37-year old American skateboarder swapped his four-wheel plywood board for the five-door Sonic to perform a 360-degree “kickflip”, which employed two 50-foot ramps, one to launch off and the other to land the car on. And did we mention that there was a giant skateboard positioned between the two ramps?

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New 2013 Chevrolet Sonic RS is All Show, Little Go, will Debut in Detroit

When General Motors previewed the Chevrolet Sonic series with the Aveo RS Concept at last year's North American Auto Show, the company also hinted at a spicier version inspired by the study.

Following the launch of the regular Sonic models, Chevrolet has now revealed the production Sonic RS that will go on sale late next year after making its world premiere at the Detroit Motor Show in January.

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Revenge of the Nerds: Chevy Gives “Socially Influential” People Free 3-Day Sonic Test Drives

Providing a free ride to influential people is a tried and tested method that carmakers employ to generate publicity about a model. Sports players and socialites, however, now have to take a back seat to people with a great influence on social media.

What exactly does this mean? Well, General Motors has enlisted the services of a company named Klout. This company ranks a person’s “social influence” and then runs a sampling program providing said person with certain “perks” – in GM’s case, a 2012 Chevrolet Sonic.

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