A Toyota iQ with the 1.33-liter gasoline engine will set you back £12,775 (US$19,900 or €15,100) in Britain. A base Aston Martin Cygnet with the same drivetrain will cost you £31,000 (US$48,300 or €36,300) but can approach the £50,000 mark (!), depending on the edition.
If you do the math, you'll find that the entry-level Cygnet costs almost two and a half times more than the car it is based on, and which is available in North America under the Scion brand with prices starting from $15,995.
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